When I first started selling online I didn’t realise the importance of having quality photos and how much they can affect sales. I was too focused on creating my products and getting them in my store as quickly as possible so people could buy them. But those sales didn’t come like I expected, and I soon realised I needed to put more effort into my photos.
Here are five reasons why quality product photos are important for online selling.
1. To Give Customers the Information They Need
Images are the only way for online customers to see what they’re getting, so it’s important to use photos that are clear and show your product as accurately as possible.
One photo can give a lot of information at a glance, for example, colour, size, texture, who it's for, what it's made of, unique features and much more. Product descriptions are useful for that too, but it's your photos the customers will see first.
Having good quality photos allows the buyer to instantly see if your product is what they're after and if it's worth clicking for a closer look.
If your images are dark, not in focus or leave them wondering about an important aspect, such as size, they’re likely to scroll right past and you’ve missed the opportunity of a sale.
2. To Show Quality and Gain Trust
If something costs more people often think it’s better quality than a similar, cheaper product. It can be the same with photos. Buyers often associate poor quality photos with poor quality products, and some may even wonder if you’re trying to hide something. Often, if an online shopper is comparing two similar products, they’ll go with the one that has the better quality photos purely because it looks better.
Being able to clearly see your product helps buyers to trust you and feel confident that they’re making the right decision buying your product.
3. To Help You Stand Out and Attract Customers
We live in a very visual world where we are constantly bombarded with images competing for our attention. What type of image do you think is going to get noticed more – one that is light, bright, attractive and clearly shows the product, or one that is dull, cluttered and leaves you wondering what is even for sale? If you’re not sure, take notice of what you’re drawn to next time you’re scrolling through your social feed.
4. To Increase the Chances of Getting Featured and Shared
If you want the opportunity to have your images featured in blogs and other publications, whether they be online or in print, it’s really important to have quality photos. For a start, your photos are more likely to get noticed and chosen by editors and bloggers if they’re attractive to begin with because they’ll stand out and grab their attention. But, even if your product is exactly what they're looking for, there's a chance you'll get overlooked if your photos can' be used without editing. Timeframes are often very short and editors and bloggers don't always have the time or resources to edit, so they look for photos that are ready to use.
When it comes to sharing images on social media, it goes without saying that a quality, properly edited image is much more likely to be shared over one that is not. The more people that see your photos, the higher the chances you have of sales, so you want to maximise the possibility of your photos being shared as much as you can. And you never know, perhaps yours might be the next one to go viral!
5. To Minimise Customer Complaints and Returns
As I mentioned earlier, the only way customers can see what they’re buying is through your photos. Yes, there’s a product description, but they don’t always read that. One of the easiest ways to minimise the chances of customer complaints and returns is to have high quality, properly edited photos that accurately represent the product you’re selling.
Colour can sometimes be a little tricky due to variations in screen settings, but it’s important to get it as accurate as you can, and not have obvious colour casts in your photos, i.e. photos where everything looks too blue, or too yellow. Colour casts can change how the actual colour of your product looks, and therefore misrepresent it.
It’s equally as important to use appropriate styling to accurately show the size of your product. The last thing you want is someone being disappointed or returning your gorgeous creation because it looks much bigger, smaller or a different colour than what they saw in the photos.
Learning how to take amazing product photos takes time, knowledge and practice, but I believe it's something everyone can do. You've put a lot of time and effort into creating your products, and you know how good they look, so why not have quality photos so everyone else can see that too.
If you’re wanting to improve your photos but not sure where to start, or perhaps just need a helping hand, I have a range of Product Photography, Photo Editing and 1-1 Coaching services available that may interest you. Just click on the highlighted links or visit the "Work with Me" section on my website to find out more.
Alternatively, join my mailing list to get a free Product Photography Checklist. It's your guide to saving time and creating the gorgeous, quality photos shoppers want to see.
I hope you've found this post helpful, and if you have any questions, just let me know and I'll be happy to answer them.